Next Story Launches Ink Brand In Melbourne

Next Story Group announced the launch of the Ink Hotels brand with the opening of Ink Hotel Melbourne Southbank


Key points:

  • 162-key Ink Hotel Melbourne Southbank

  • Environmentally and socially conscious brand

  • 2nd Ink hotel expected to open in Singapore in 2021


Next Story Group announced the launch of the Ink Hotels brand with the opening of Ink Hotel Melbourne Southbank.


Ink Hotel Melbourne Southbank is a 15 story, 162 room hotel, located in the Southbank precinct, close to Melbourne’s CBD and within walking distance to Melbourne Convention Centre and Southbank’s restaurants, art galleries, entertainment and sporting venues. Art is a big part of the hotel, creating Instagram moments. There is the Kitchen & Bar to enjoy tasty bites and wines, beers and cocktails along with a Grab & Go section.


The Ink brand is environmentally and socially conscious, focusing on funky design built around a common area that is inclusive. The Ink brand features Urban Commons public social spaces; Super Comfy Vibes making guests feel at home; Value Where it Counts with honest prices and great quality where it matters most to guests; and Funked Up Eccentrics proving the brand is big on personality and style.


Ink Hotels plans to follow this up with their second hotel, expected to open in Singapore in 2021.

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